STRATEGIC OPERATIONS
JEITO
The art of getting things done in emerging markets
Strategic operations consulting for companies expanding across emerging markets. Resourceful, culturally fluent, obsessively focused on execution. Deep expertise in Latin America and beyond.
What Silicon Valley calls “scrappy,”
emerging markets call Tuesday.
Jeito is the Brazilian art of creative problem-solving—finding a way when there isn't one. With 9+ years leading operations across emerging markets, from venture-backed startups to multi-billion dollar enterprises, I bring the jeito approach to your expansion strategy: resourceful, culturally fluent, and obsessively focused on execution. From São Paulo to Cairo to Mexico City, I've built teams, launched markets, and delivered results where playbooks don't exist.
Bridge Builder
I've built teams across LATAM, MENA, and beyond. From recruiting 50% of Mexico's dental talent TAM in 30 days to scaling 650-person workforces across continents.
Data-Driven Execution
From growing margins 20% to 60%+ to managing $90M+ capex budgets—I combine strategic thinking with hands-on implementation.
Trilingual Operator
Fluent in English, Spanish, Portuguese. I negotiate contracts and build culture in three languages.
WHAT I DO
Where I Add Value
Growth Strategy & Market Entry
- •Competitive landscape analysis & positioning
- •Emerging market entry strategy
- •Partner identification & negotiation
- •Go-to-market strategy & execution
- •Demand opportunity mapping
Operational Excellence
- •Process design & automation
- •Cost optimization without quality loss
- •Scaling distributed teams
- •SLA improvement strategies
- •Performance metrics & dashboards
M&A Advisory & Build vs. Buy
- •Acquisition target identification
- •Build vs. buy analysis & recommendations
- •Market sizing & due diligence support
- •Post-merger integration planning
- •Organic growth vs. inorganic strategy
Digital Products & Platforms
- •Product strategy & roadmapping
- •0→1 product launches
- •Platform ecosystem design
- •PLG (product-led growth) strategy
- •Technology stack evaluation
Brand & Experience Strategy
- •Brand positioning & identity systems
- •Customer experience design
- •Connected commerce strategy
- •Marketing program optimization
- •Multi-market brand adaptation
Chief of Staff & Special Projects
- •Investor relations & fundraising support
- •Cross-functional strategic initiatives
- •Executive team building & alignment
- •Organizational enablement
- •Business model transformation
PROVEN RESULTS
Track Record
TREBLE.AI
WhatsApp SaaSBogotá, CO | São Paulo, BR
Chief of Staff to CEO | GM Brazil | GM New Products
Launched and scaled Brazil operations from zero to significant ARR
As Chief of Staff, worked in-office with CEO on strategy, built executive team, and owned IR, finance, legal, and talent. As GM Brazil, stole top ISV partners from incumbents and installed first country manager. Led revenue model rewrite that dramatically improved gross margin over 12 months.
DANDY
Global ExpansionNew York, NY | Mexico City, MX | Cairo, EG
Associate Director | Head of Global Expansion
Built the world's largest digital dental workforce across LATAM and MENA
Scaled operations across LATAM and MENA while significantly reducing operational cost-to-serve and maintaining industry-leading NPS. Launched 3 ex-US offices (Mexico City, Cairo, Johannesburg) and rapidly recruited a substantial portion of Mexico's dental talent market.
MCMASTER-CARR
Operations ExcellenceLos Angeles, CA
Manager | Operations & Special Projects
Led major operational improvements and capital projects
Owned substantial capex budget and led projects advancing distribution velocity, automation, and sustainability. Managed customer success and warehouse teams during COVID, significantly increasing output per FTE.
The Jeito Difference
“Dan doesn't just give you a deck. He rolls up his sleeves, gets on planes, and makes things happen. That's the difference.”
— Former Colleague, Tech Startup
Let's Talk
Whether you're raising a Series A or entering your first LATAM market, let's figure out the jeito.
Prefer to schedule directly?
Book a 30-min intro call →